The Neuroscience of Choosing What Matters
Four brain regions in one moment of choosing what endures over what merely entices
Repeated choices strengthen these networks, which become more efficient and accessible. Chosen again and again, the good that endures becomes easier to choose.
Conceptual illustration on a schematic brain, not a literal image of neural activity or rewiring; these regions are not a 'tapas detector'. Region shapes, positions and link paths are illustrative. The lateral prefrontal cortex and insula lie on the outer surface and are shown projected onto this midline view. Real connections are networks and loops, and the striatum's influence on the cortex runs through loops via the thalamus. For education only; not medical advice.
Infographic by Sri Sri Institute for Advanced Research